What is Display Advertising???

Digital advertising covers such a wide array of marketing tactics that things can get confusing. Let’s focus our attention on Display Advertising, the most cost-effective way of branding yourself and helping to sell a listing.  As a Real Estate Professional, your clients will love that you’re advertising their house on the internet and that it could be seen on sites like CNN, MSNBC, ESPN, Yahoo, and thousands more. Shameless plug alert….At BOOST, we include Facebook with every purchase for both listing and agent campaigns.

Let us get back to what Display Advertising is. Also known as banner advertisements, these are the ads you see on websites, apps, and articles that you go to every day. Display ads can be seen on all devices.

Some examples of these ads are:

Horizontal Ad – This is only a desktop/laptop ad

Horizontal Banner (1)

Vertical Ad – This is only a desktop/laptop ad

Vertical Banner (1)

Square Ad – This is the most versatile ad of them all. This can be shown across all devices. You can see it like this on your desktop/laptop or tablet devices.

Square Ad (1)

Or like this on your phone

Mobile Square (1)

Another popular mobile ad looks like…

Mobile Small Banner (1)

Unlike the other guys, we don’t charge you for desktop and mobile ads separately. So with each of your ad campaigns, you automatically receive all ad sizes you see above when working with BOOST. We do this because you can’t have a 100% successful coverage campaign without including Desktop, mobile, and Facebook within your display advertising strategy.

You may be asking yourself “why should I include display advertising within my marketing strategy?” Before 1994 when display advertising was invented, the most common forms of advertising were mailers, billboards, magazines, and newspapers. You would use these methods because that is where people were spending their time.

Well, times have changed! People are spending almost 7 hours per day on the internet. Let’s say that again…

7 HOURS PER DAY ON THE INTERNET!!!!!!

So, here is a better question you should be asking yourself.

WHY WOULDN’T YOU WANT TO ADVERTISE WHERE PEOPLE ARE SPENDING THEIR TIME?

Check out BOOST Digital Advertising Pro Tips on our YouTube Channel

Laurel Board and North Central Mississippi Launch Property Panorama For Their Members

This week, the Laurel Board of REALTORS and North Central Mississippi REALTORS launched the Property Panorama Marketing Suite for their membership.

This marks the first of many integrations to include InstaView and BOOST from the time of launch, which will be the new standard going forward!

With this launch, members join the other 220
MLSs/Associations receiving InstaView Virtual Tours
and BOOST Digital Advertising for their listings. Of
course, these products provide more than simply Tours and Advertising.

As the world leader in Virtual Tours, InstaView also provides Listing Videos, PDF and Virtual Flyers, Social Media Syndication, Custom Themes, and much more to complete any marketing plan.

Our latest product, BOOST, gives Agents the ability to promote themselves and their listings across the most popular websites AND social media.Teamed with the power of InstaView, Agents and Listings will receive more traffic than ever before, for the lowest price in the industry!

Continuing the momentum, Property Panorama is proud to announce that we will also be launching for the Greater Binghamton Association of Realtors, the Southeast Kansas Association of REALTORS, and the Savannah Board of REALTORS in the coming weeks. Members should keep an eye on your emails for up-to-date information on the launches and special announcements!

To Learn More about InstaView or the ALL NEW BOOST Digital Advertising, click the image below or contact one of our customer service specialists today!

Want Property Panorama for your Board? Contact MGT@PropertyPanorama.com to learn how you can provide an industry-leading member benefit FREE OF CHARGE!

Our WizKidz are available Monday thru Friday 9:00am – 5:00pm to assist you at support@propertypanorama.com or by calling (440)290-2200 ext. 1.