Missed Opportunities If You Only Advertise On Facebook

I have attended many Real Estate conferences and workshops, and I walk around and ask Agents, “Do you utilize digital advertising within your marketing strategy?” The overwhelming answer I get is “yes…I do Facebook”.

I think it’s great that you use Facebook and I am not trying to get you to mosey completely away from it, but I would like to ask you a question..

What opportunities are you missing by only advertising on Facebook?

The internet is a vast place and people travel all throughout it whether they are on their computer, phone, tablet, web browser, app, or Facebook. The digital world is more than Facebook, and your digital footprint should reach far and wide to own your piece of the universe.

Don’t you think it would be better if you joined forces with the rest of the world wide web?


And thousands more???

What I am getting at here is, interacting with clients and promoting yourself on Facebook is great, but what’s more impactful is when they log off, and are online, on maybe CNN and also see you there. This drives home the point that you are an expert in your field and should be hired when it comes time to buy or sell a home.

Don’t get stuck in the trap of only pulling one lever to market yourself. Pulling multiple levers a little will get you seen in more places, and more often, which all reinforces the fact that you are the go to person in your market.

Click the image below to learn more about how BOOST can diversify your marketing, grow your network, and help establish you as an expert in your field!

Take Advantage of Full Automation

Technology has changed so much in just 10 years, and the amount of information that is transmitted from one platform to another can happen in seconds. Property Panorama receives information from your MLS, and uses that information to automatically create products to help you sell properties, and yourself. How do you take advantage of a fully automated marketing system like Property Panorama’s?

The easiest way to achieve the goal of full automation is by making sure your information is 100% up to date. Updating Your profile image and company logo within your Property Panorama account only takes a minute and can save you hours when using our suite of products.

Property Panorama updates directly from your MLS, but if you have a new/updated photo or logo, it’s a good idea to check how it looks within the system.

To learn more, checkout the short Pro Tip video link below on how you can update not only your Profile Picture and Company Logo, but all of your contact info including your office and cell phone numbers. Don’t take the chance of missing that next lead!! Update your info ASAP!!

Profile Set up video – https://www.propertypanorama.com/protips/profile-setup

Selling Virtually

The buzz words, created as a result of this pandemic are Virtual Open House! The industry has been working hard these past several weeks to frame this idea and mold it in a way that suits the industry. The solutions by others that have been put in place are stuck in the mindset of an actual open house, instead of what it is and what it should be…..VIRTUAL!

Property Panorama has taken the time to rethink about what it takes to sell a property in a virtual environment. With our new technologies, REALTORS and their clients have the best chance of selling a property in a virtual world.

Ask yourself a question….In a virtual world, why do you need a date and time to show a house?

The answer is you don’t!! With the right technologies, property can be open 24 hours a day, and 7 days a week. Potential buyers can walk through the house while sitting on their couch, eating breakfast, lunch, dinner, you get the idea. And, they can contact you at their leisure to get their questions answered. The point is to remove the walls of an Open House and make them available anytime, anywhere.

A Virtual Open House is not meant to be like a regular open house on Sunday from 2-4PM. This is a time of extending whatever convenience you can to buyers to help your clients sell their most valuable asset. Use the most advanced analytics from BOOST Digital Advertising, you will drive interested buyers to your InstaView tour to sell 24/7 and impress sellers with your innovative approach to selling their house.


To learn more about InstaView, check out our Pro Tips video series for up to date information and tutorials. If you are interested in the ALL NEW Property Panorama Virtual Open House, click the link to learn how we combined InstaView with BOOST Digital Advertising to grow and improve your digital presence with 3-5 times better click through rates and thousands of views per day!

InstaView Pro Tips: www.PropertyPanorama.com/ProTips

Virtual Open House: www.PropertyPanorama.com/Virtual-Open-House



Take Advantage of Property Panorama’s Automated Virtual Open House

Property Panoramas Virtual Open House product was introduced a little over a week ago, and has been a powerful tool during these unprecedented times facing our nation. Agents, and Brokerages all across the country are realizing the impact the Property Panorama Virtual Open House can have in advertising and showcasing their clients homes without physically being there.

The unique products combined that make up the Virtual Open House are, the Instaview Tour and BOOST Digital Advertising. Together, these supply the agent with all the tools needed to effectively show a house.

InstaView Advantages

  • Listing Data and Photos of the house pulled directly from the MLS
  • Updated every hour, 24/7
  • Branded with your contact information, profile image, and logo
  • Follow this Listing Feature alerts you when someone is interested
  • Additional Media Resources – Add ANY media you have to the Tour, like 3D-Floor Plans, Matterport, Drone Videos, Aerial Panoramas, or Facebook Live links

BOOST Digital Advertising provides the eyes on the property that are needed to round out the product. Using our advanced analytics and only showing the ads to people interested in buying a home in the area, BOOST is proven to drive 3-5 better click-through rates than the industry average.

Did You Miss Our Last Webinar?

Due to popular demand, we are holding another webinar on Thursday April 23rd @ 1:00 pm EST. Please click the link below to register.


What are people saying?

“Thats fantastic! … This is a lot of value, thank you for being this creative. … Looks like this may be easier than many platforms” – Rosie

“Thank you Great Class” – Nannarie