Holiday Season = Prime Time for Social Media Ads:

Why Real Estate Agents Should Ramp Up on Facebook & Instagram

The holidays are right around the corner, and while everyone’s thinking about turkey dinners and gift shopping, here’s a tip for savvy real estate agents: now is the perfect time to ramp up your social media advertising. Yep, with everyone cozying up at home and scrolling through social media, it’s the prime season to get your listings and brand in front of more eyes on Facebook and Instagram.

Here’s why (and how) you should make the most of the holiday season for your social media advertising:

1. People Are Spending More Time Online

Let’s be real—when the temperature drops, people’s screen time skyrockets. And as everyone’s home enjoying holiday downtime, they’re spending more time than ever scrolling through their feeds. By running targeted ads on Facebook and Instagram, you can capture that traffic and keep your listings top-of-mind.

2. Showcase the “Home for the Holidays” Vibe

The holiday season is an emotional time, and people are more drawn to the idea of a cozy, festive home. Use this in your marketing! Show your listings decorated for the holidays or highlight features like fireplaces, spacious kitchens, or inviting living rooms. Facebook and Instagram are perfect platforms to share these visually engaging images and create that “I could see myself celebrating here” feeling.

3. Take Advantage of Facebook and Instagram’s Targeting Tools

One of the best features of Facebook and Instagram advertising is the powerful targeting. With advanced options like location, age, interests, and behavior, you can fine-tune your ads to reach the right buyers for each listing. For example, if you’ve got a luxury listing, target users who have shown interest in high-end real estate or home decor. If you have a family-friendly home, target users who are parents.

4. Use Seasonal Offers and Call-to-Actions

‘Tis the season of giving, so why not sprinkle in some seasonal offers? Consider running ads with special calls-to-action like “Book a holiday tour!” or “Gift yourself a new home for the new year.” Highlighting an exclusive offer or promotion in your ad can drive more clicks and leads.

The Bottom Line:

With everyone online and the holiday spirit in full swing, now’s the time to make the most of your Facebook and Instagram advertising. Showcase your listings in the warm holiday light, target your ideal audience, and keep engaging. Who knows? Your next happy homeowner might just be a scroll away.