Targeting Simplified

As digital advertisers, we speak A LOT about targeting, and sometimes (all the time) it gets too technical. I mean really, does everyone need to know how it’s made, or does it just need to work? In this short article, we want to try and simplify things so it’s easier to understand.

What are the main types of audience targeting used by digital advertisers? Geographic Targeting and Behavioral Targeting.

Geographic Targeting (aka Geo-fencing) The area your ad will be seen


Simply put, where do you want your ads to be seen? The map above shows a 15 mile radius around an address, which is great if you are advertising a listing. Everyone within that circle that is interested in Real Estate will see your ad. The next obvious question is “How do you know if they’re interested in buying or selling a home?” Great question…keep reading about Behavioral Targeting.

Behavioral Targeting


Who do you want to see your ad? You have told us where you want your ads to show, now we need to identify who should see them. We use search history and visited websites as the main sources to find the people you want your brand in front of, people who are interested in buying a home!. This really is the most important part of the entire process. You want your brand in front of the lowest hanging fruit, and digital advertising is the most flexible and adaptive method possible.


Missed Opportunities If You Only Advertise On Facebook

I have attended many Real Estate conferences and workshops, and I walk around and ask Agents, “Do you utilize digital advertising within your marketing strategy?” The overwhelming answer I get is “yes…I do Facebook”.

I think it’s great that you use Facebook and I am not trying to get you to mosey completely away from it, but I would like to ask you a question..

What opportunities are you missing by only advertising on Facebook?

The internet is a vast place and people travel all throughout it whether they are on their computer, phone, tablet, web browser, app, or Facebook. The digital world is more than Facebook, and your digital footprint should reach far and wide to own your piece of the universe.

Don’t you think it would be better if you joined forces with the rest of the world wide web?

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And thousands more???

What I am getting at here is, interacting with clients and promoting yourself on Facebook is great, but what’s more impactful is when they log off, and are online, on maybe CNN and also see you there. This drives home the point that you are an expert in your field and should be hired when it comes time to buy or sell a home.

Don’t get stuck in the trap of only pulling one lever to market yourself. Pulling multiple levers a little will get you seen in more places, and more often, which all reinforces the fact that you are the go to person in your market.


Click the image below to learn more about how BOOST can diversify your marketing, grow your network, and help establish you as an expert in your field!

Take Advantage of Full Automation

Technology has changed so much in just 10 years, and the amount of information that is transmitted from one platform to another can happen in seconds. Property Panorama receives information from your MLS, and uses that information to automatically create products to help you sell properties, and yourself. How do you take advantage of a fully automated marketing system like Property Panorama’s?

The easiest way to achieve the goal of full automation is by making sure your information is 100% up to date. Updating Your profile image and company logo within your Property Panorama account only takes a minute and can save you hours when using our suite of products.

Property Panorama updates directly from your MLS, but if you have a new/updated photo or logo, it’s a good idea to check how it looks within the system.

To learn more, checkout the short Pro Tip video link below on how you can update not only your Profile Picture and Company Logo, but all of your contact info including your office and cell phone numbers. Don’t take the chance of missing that next lead!! Update your info ASAP!!

Profile Set up video – https://www.propertypanorama.com/protips/profile-setup

InstaView Digital Marketing Platform Launches for 6 New MLSs

Over the next two weeks, six more Boards/MLSs will add InstaView to their list of offerings. This morning, members of the Odessa Board of REALTORS, Buffalo Trace Multi Listing Service, and the Ashland Board of REALTORS all gained access to the entire suite of products offered by Property Panorama, including InstaView, BOOST Digital Advertising, and Aerial Panoramas.

Over the next week, Gulf South Real Estate Information Network, INC. (GSREIN), the River Counties Association of REALTORS, and the Eastern Kentucky Association of REALTORS will join the list as the latest of over 230 MLSs and Associations to provide InstaView for their members free of charge.

As members of the InstaView network, Agents will instantly and automatically receive Unbranded Virtual Tours for every listing and have access to all of the elite features of InstaView, including Branded Tours, Listing Videos, PDF and Virtual Flyers, Just Listed and Just Sold Cards, Unlimited Photos, Automatic Social Media Syndication, Custom Themes,
and much more!

As mentioned above, members will also have access to the all-new BOOST Digital Advertising to promote themselves and their listings on the most popular sites across the web. As an Agent, Office, or Broker, there has never been a better time to enhance your digital presence and grow your client base. With BOOST, Agents can save time and money without sacrifice. Thanks to our expansive network and advanced analytics, BOOST is both the most effective and the most affordable digital advertising solution available!

Find out more at: http://www.PropertyPanorama.com/BOOST


Want InstaView for Your Membership?

InstaView is a fully automated digital marketing platform that can be integrated in your MLS in under 30 days at NO COST! That’s right, in less than a month, all of your members can receive a free benefit that will start producing results immediately!

Contact our team today to take the first step towards your next member benefit.

MLSService@PropertyPanorama.com
440-290-2200

Selling Virtually

The buzz words, created as a result of this pandemic are Virtual Open House! The industry has been working hard these past several weeks to frame this idea and mold it in a way that suits the industry. The solutions by others that have been put in place are stuck in the mindset of an actual open house, instead of what it is and what it should be…..VIRTUAL!

Property Panorama has taken the time to rethink about what it takes to sell a property in a virtual environment. With our new technologies, REALTORS and their clients have the best chance of selling a property in a virtual world.

Ask yourself a question….In a virtual world, why do you need a date and time to show a house?

The answer is you don’t!! With the right technologies, property can be open 24 hours a day, and 7 days a week. Potential buyers can walk through the house while sitting on their couch, eating breakfast, lunch, dinner, you get the idea. And, they can contact you at their leisure to get their questions answered. The point is to remove the walls of an Open House and make them available anytime, anywhere.

A Virtual Open House is not meant to be like a regular open house on Sunday from 2-4PM. This is a time of extending whatever convenience you can to buyers to help your clients sell their most valuable asset. Use the most advanced analytics from BOOST Digital Advertising, you will drive interested buyers to your InstaView tour to sell 24/7 and impress sellers with your innovative approach to selling their house.


LEARN MORE

To learn more about InstaView, check out our Pro Tips video series for up to date information and tutorials. If you are interested in the ALL NEW Property Panorama Virtual Open House, click the link to learn how we combined InstaView with BOOST Digital Advertising to grow and improve your digital presence with 3-5 times better click through rates and thousands of views per day!

InstaView Pro Tips: www.PropertyPanorama.com/ProTips

Virtual Open House: www.PropertyPanorama.com/Virtual-Open-House


CONTACT PROPERTY PANORAMA

BOOSTSupport@PropertyPanorama.com
440-290-2200

Two More MLSs Add InstaView Virtual Tours and Digital Marketing for Their Members

This morning, the Greater Owensboro REALTOR Association and the Southwest Mississippi Board of REALTORS became the most recent of over 225 MLSs and Associations to provide InstaView for their membership free of charge.

Going forward, every Agent and Listing will have access to the expansive suite of digital marketing products that makes InstaView the industry leader and largest provider of Virtual Tours in the World.

In addition to InstaView, Agents in each board now have access to the all-new BOOST Digital Advertising to promote themselves and their listings on the most popular sites across the web. With the current pandemic, there has never been a better time to enhance your digital presence and build your virtual brand.

Want InstaView for Your Membership?

InstaView is a fully automated digital marketing platform that can be integrated in your MLS in under 30 days at NO COST! That’s right, in less than a month all of your members can receive a free benefit that will start producing results immediately!

Contact our team today to take the first step towards your next member benefit.

MLSService@PropertyPanorama.com
440-290-2200


Join Our Live Training Session To Learn More

This Tuesday, we will be holding a live webinar explaining the  all-new Virtual Open House product available for all of our members. Click the image below to register for the live event and find out what you’re missing!