New Necessities, New Behaviors, and the New Realities of Real Estate Marketing

Over the course of the past year, Saul Klein, John Reilly, and Mike Barnett (InternetCrusade) teamed up yet again with the goal of delivering the ‘New Basics’ of Real Estate Marketing, specifically as it evolves in a digital world.

Last month, in the article “Technology Solutions for Real Estate Professionals”, the three amigos kicked off the series by diving into ‘where’ Agents should look first when identifying the programs and services that are right for them. This month, in the second installment of the series, Klein, Reilly, and Barnett focused their attention on helping identify which products and features are the right fit for your market, your business, and your buyers.

It’s no secret that modern consumers are more internet savvy than ever before, and with each passing day, successful marketing in modern Real Estate is becoming more and more dependent on your ability to capitalize on the growing digital trends.

Click the button below to read the full article and learn more about the New Necessities, New Behaviors, and the New Realities of Real Estate Marketing


About the Authors:

John Reilly, Saul Klein and Mike Barnett (InternetCrusade) collaborated to create this article. Their careers have been centered around the education and training of real estate licensees, including creating and providing NAR’s ePRO Technology Certification Program to the Industry for 10 years. They have come back together to work to clarify the new virtual marketing nomenclature to help brokers and agents make more informed, and better choices. Saul Klein and John Reilly are the Executive Editors of Realty Times. Mike Barnett is the CEO of Property Panorama, a digital marketing pioneer and leader.

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