BOOST Digital Advertising Continues to Gain Momentum

In just under 8 months since the initial launch date, BOOST Digital Advertising has taken the industry by storm. Boasting some of the highest clickthrough rates in the industry, BOOST has proven itself more effective, affordable, and simple to use than the other solutions on the market.

Leveraging Property Panorama’s 230+ MLS integrations, BOOST is able to fully automate the creation and distribution of display advertising campaigns for Agents and their listings. For users, this lowers the bar to entry and provides features previously only available to Broker-level integrations. Whether the goal is to advertise locally, statewide, or launch a national campaign, BOOST gives Agents the ability to easily place themselves and their listings in front of buyers where they spend the most of their time, on the internet and social media.

As BOOST continues to gain popularity with Agents, it has also caught the attention of the industry leaders. Earlier this year, at NAR in San Francisco, we gave RE Technology an inside look at BOOST as it was preparing for the final stages of release. Since then, the product has been continuously fine tuned and improved upon to provide the best results and experience for the Agents.

This week, RE Technology released their review of BOOST and how it has fared since the preview in San Francisco. Click the button below to read the full article and learn about the new standard in automated digital advertising.


New Necessities, New Behaviors, and the New Realities of Real Estate Marketing

Over the course of the past year, Saul Klein, John Reilly, and Mike Barnett (InternetCrusade) teamed up yet again with the goal of delivering the ‘New Basics’ of Real Estate Marketing, specifically as it evolves in a digital world.

Last month, in the article “Technology Solutions for Real Estate Professionals”, the three amigos kicked off the series by diving into ‘where’ Agents should look first when identifying the programs and services that are right for them. This month, in the second installment of the series, Klein, Reilly, and Barnett focused their attention on helping identify which products and features are the right fit for your market, your business, and your buyers.

It’s no secret that modern consumers are more internet savvy than ever before, and with each passing day, successful marketing in modern Real Estate is becoming more and more dependent on your ability to capitalize on the growing digital trends.

Click the button below to read the full article and learn more about the New Necessities, New Behaviors, and the New Realities of Real Estate Marketing


About the Authors:

John Reilly, Saul Klein and Mike Barnett (InternetCrusade) collaborated to create this article. Their careers have been centered around the education and training of real estate licensees, including creating and providing NAR’s ePRO Technology Certification Program to the Industry for 10 years. They have come back together to work to clarify the new virtual marketing nomenclature to help brokers and agents make more informed, and better choices. Saul Klein and John Reilly are the Executive Editors of Realty Times. Mike Barnett is the CEO of Property Panorama, a digital marketing pioneer and leader.

Property Panorama Launches InstaView in Two More MLSs

As mentioned in advance earlier this month, Property Panorama has just put the finishing touches on our most recent InstaView launch cycle. This past week, InstaView was launched for every listing and member of the Brooklyn MLS and the Space Coast Association of REALTORS.

As of September 14th, Brooklyn members are now receiving FREE Unbranded InstaView Virtual Tours for all of their active listings. To unlock all of the additional marketing tools that InstaView has to offer, including branded products, Agents have access to discounted pricing for the Premium and Elite InstaView memberships.

In Space Coast, Agents don’t need to worry about a thing, as the entire InstaView Elite membership is now being provided to them FREE OF CHARGE as an MLS member benefit. With features like Branded and Unbranded Virtual Tours, Just Listed and Sold cards, PDF and Virtual Flyers, automatic social media syndication, and custom themes, just to name a few, Space Coast members have a full featured, automated digital marketing plan at their fingertips at all times.

It’s worth noting that InstaView is already well known to many Space Coast members. Since 2009, Agents have already had access to and been taking advantage of the free unbranded products provided by Property Panorama. The transition to the full Elite member benefit only expands on an already powerful, established member benefit.

Adding to the offering, members of both Brooklyn and Space Coast now have access to the all-new BOOST Digital Advertising to promote themselves and their listings on the most popular sites across the web. As an Agent, Office, or Broker, there has never been a better time to enhance your digital presence and grow your client base. With BOOST, Agents can save time and money without sacrifice. Thanks to our expansive network and advanced analytics, BOOST is both the most effective and affordable digital advertising solution available!

Find out more at: http://www.PropertyPanorama.com/BOOST


Want InstaView for Your Membership?

InstaView is a fully automated digital marketing platform that can be integrated in your MLS in under 30 days at NO COST! That’s right, in less than a month, all of your members can receive a free benefit that will start producing results immediately!

Contact our team today to take the first step towards your next member benefit.

MLSService@PropertyPanorama.com
440-290-2200

Technology Solutions for Real Estate Professionals

Technology is as much a part of listing and selling real estate today as are contracts and for sale signs.

But with so many different types of software, how do you put together a plan that allows you to effectively use the right technologies, and stay within your budget?

Begin with your MLS

Begin by maximizing the power of your MLS. The most valuable tool for most people selling real estate is their Multiple Listing Service. Most MLS system software utilized at MLSs today have features and capabilities not used and, in many cases, not even known to the MLS users.

Create a plan to learn more of the features of your MLS software and how they are utilized by other MLS users. Attend education sessions (and encourage your agents to do so as well). Set a goal to learn one new feature a week.


Review your current business practices, procedures

The first step in selecting cost effective software solutions for your real estate business is to review your business practices to determine where a technology solution will help you service your existing customers and attract new ones.

Typically, software solutions in the business of listing and selling real estate are used for:

  • Prospecting
  • Contact Management
  • Listing Presentation
  • Transaction Management

In each of these areas, there are literally hundreds of choices. How do you narrow the field?

How do you choose technology solutions in the first place? And have you ever purchased software with an expectation that was never fulfilled?


Knowing what questions to ask is important.

  • How long has the company been in existence?
  • How many customers does the company have?
  • How many of the customers have been customers for 3 years or more?
  • How many customers does the company lose on an annual basis?
  • If a new or start up, what is the current financing round, and amount?
  • What is the financial condition of the company (including cash flow)?

Remember, there is no substitute for your own due diligence…or is there?


Check with your MLS or Association

It is critical that you “vet” or research technology products and services before you purchase them. Real estate professions rarely have the time to do justice to this process, and often one’s MLS provides just such a service and then partners with certain vendors

I would start by checking the “partners” and “approved vendors” of my MLS.


What is the best Software???

Over the years we’ve been asked this question countless times, and our answer has always been the same, “the one you use.” And the software most real estate professionals use every day is their MLS software.

About the Authors: Saul Klein, John Reilly, and Mike Barnett, once known as the InternetCrusade, collaborated to create this article. Their careers have been centered around the education and training of real estate licensees, including creating and providing NAR’s ePRO Technology Certification Program to the Industry for 10 years. They have come back together to work to clarify the new virtual marketing nomenclature to help brokers and agents make more informed, and better choices. Saul Klein and John Reilly are the Executive Editors of Realty Times. Mike Barnett is the CEO of Property Panorama, a digital marketing pioneer and leader.

InstaView Network Continues to Grow and Improve

benefit of iv

This week marks the beginning of another MLS launch cycle for InstaView. Beginning with the release of the Upper Cumberland Association of REALTORS earlier this week, the Property Panorama Team is putting the final touches on new integrations with Brooklyn MLS, Hernando County Association of REALTORS, and an upgrade to a current partner in the Space Coast Association of REALTORS.

With the exception of Space Coast, which has chosen to enhance their current offering even further by providing the entire Elite InstaView suite for their membership, each of the new accounts will be receiving free Unbranded Virtual Tours for every listing and have access to all of the elite features of InstaView, including Branded Tours, Listing Videos, PDF and Virtual Flyers, Just Listed and Just Sold Cards, Unlimited Photos, Automatic Social Media Syndication, Custom Themes, and much more!

Regardless of the MLS, the InstaView products will be automatically created every hour, staying true to the Property Panorama mission of a ‘Hands Free Solution’.

Adding to the offering, members will also have access to the all-new BOOST Digital Advertising to promote themselves and their listings on the most popular sites across the web. As an Agent, Office, or Broker, there has never been a better time to enhance your digital presence and grow your client base. With BOOST, Agents can save time and money without sacrifice. Thanks to our expansive network and advanced analytics, BOOST is both the most effective and affordable digital advertising solution available!

Find out more at: www.PropertyPanorama.com/BOOST


Want InstaView for Your Membership?

InstaView is a fully automated digital marketing platform that can be integrated in your MLS in under 30 days at NO COST! That’s right, in less than a month, all of your members can receive a free benefit that will start producing results immediately!

Contact our team today to take the first step towards your next member benefit.

MLSService@PropertyPanorama.com

440-290-2200

Targeting Simplified

As digital advertisers, we speak A LOT about targeting, and sometimes (all the time) it gets too technical. I mean really, does everyone need to know how it’s made, or does it just need to work? In this short article, we want to try and simplify things so it’s easier to understand.

What are the main types of audience targeting used by digital advertisers? Geographic Targeting and Behavioral Targeting.

Geographic Targeting (aka Geo-fencing) The area your ad will be seen


Simply put, where do you want your ads to be seen? The map above shows a 15 mile radius around an address, which is great if you are advertising a listing. Everyone within that circle that is interested in Real Estate will see your ad. The next obvious question is “How do you know if they’re interested in buying or selling a home?” Great question…keep reading about Behavioral Targeting.

Behavioral Targeting


Who do you want to see your ad? You have told us where you want your ads to show, now we need to identify who should see them. We use search history and visited websites as the main sources to find the people you want your brand in front of, people who are interested in buying a home!. This really is the most important part of the entire process. You want your brand in front of the lowest hanging fruit, and digital advertising is the most flexible and adaptive method possible.