How Did Your 2024 Marketing Perform?

Time to Crunch the Numbers, Real Estate Agents!

As 2024 winds down, it’s time for every Real Estate agent to put on their marketing detective hat and dig into the year’s campaigns. Was your digital advertising the golden ticket to leads, or did some strategies fall a bit flat? Reviewing your marketing efforts isn’t just about patting yourself on the back (though, hey, if you crushed it, go ahead and celebrate); it’s about learning, refining, and gearing up for an even better year ahead.

So, what should you be looking at? Let’s break it down.

1. What Worked? (A.K.A. Your MVP Campaigns)

Start by analyzing the campaigns that delivered the most bang for your buck. Did that Facebook ad work? Was your digital ads campaign for a showstopper? Identify the campaigns that were the stars of your 2024 lineup.

Ask yourself:

• What was the click-through rate (CTR)?
• How many impressions did it generate?

Knowing your winners helps you replicate success in 2025.

2. What Flopped? (It Happens, and That’s Okay!)

Not every campaign will be a home run—and that’s fine! Look at ads or strategies that didn’t perform as expected. Was it the targeting? The message? The timing? Understanding the “why” behind underperformance is key to avoiding similar pitfalls in the future.

3. Social Media Presence: Are You in the Right Conversations?

Social media advertising plays a big role in your digital presence. Review your results. Were you posting on platforms where your target audience hangs out? If Instagram ads crushed it, you’ve got a piece for next year’s strategy.

4. Website Traffic & Lead Generation: Is Your Digital Door Open?

Did your digital ads drive traffic to your website? More importantly, did that traffic convert into leads? Review website metrics like bounce rates, time on page, and form submissions. If people are clicking but not converting, it might be time to revamp your site’s landing pages or lead capture forms.

5. Photo Quality: Did Your Ads Speak to Your Audience?

Scroll through your 2024 ads and ask yourself, “Would I click on this?” Were your visuals professional, clear and enticing? Ads with compelling imagery tend to perform better—simple as that.

Ready, Set, Plan for 2025

Analyzing your 2024 marketing efforts isn’t just about looking back—it’s about planning ahead. By identifying what worked, what didn’t, and what needs tweaking, you’ll be in a stronger position to dominate the digital advertising game in 2025.

Remember, your marketing strategy is a living, breathing thing. With a little reflection and some strategic adjustments, you can keep growing your business and reaching more clients than ever. So, grab a coffee (or a glass of wine—we won’t judge), pull up your analytics, and start crunching those numbers. Here’s to learning from 2024 and making 2025 your best year yet!