We get it: you’re busy closing deals, scheduling showings, and following up on leads. But guess what? Now’s the perfect time to start thinking about next year’s marketing strategy. Why? Because staying ahead of the curve means you’ll be ready to capitalize on new trends while your competitors are still scrambling to catch up.
Here are some key digital advertising trends to think about as you prepare for the next year in real estate.
1. Automation: The Future is Here
In 2024, the rise of automation in marketing is no longer just a buzzword. Automated ad creation like ADtensify uses predictive analytics that help you target the right buyers, leverage in your marketing could give you a serious edge. Think of it as having a virtual assistant helping you find potential buyers, so you can focus on what you do best: selling homes.
2. Personalized Marketing Will Be Key
Forget the one-size-fits-all approach. Buyers today expect personalization—whether it’s in the homes they’re browsing or the ads they’re seeing. Digital ad platforms allow you to create segmented campaigns based on user behavior, demographics, and interests. Use this to tailor your ads to specific groups (e.g., first-time homebuyers vs. luxury home shoppers) for better results.
3. Sustainability Messaging
More buyers are prioritizing eco-friendly homes and sustainable living. Including “green” features in your listing ads will resonate with the eco-conscious buyer. Plus, highlighting energy-efficient homes or proximity to green spaces can set your listings apart from the competition.
4. Local Keywords are More Important Than Ever
People search for homes using localized keywords—think “homes for sale in Austin” or “best real estate agents in Denver.” Make sure your digital strategy includes a focus on local keywords.
5. Interactive Content
2024 will see a rise in interactive content like virtual tours, neighborhood insights, and calculators in real estate marketing. Adding an interactive element to your ads, like neighborhood or local insights to your virtual tour, can engage potential clients and lead them right to your listings.
6. Diversified Ad Channels
Gone are the days when Facebook was the only go-to platform. Diversifying your ad channels is crucial. While Facebook and web ads remain giants, consider using platforms like Instagram for high-visual appeal. Each platform offers different advantages depending on your target market.
The Bottom Line:
You don’t have to wait until December 31 to think about next year. Starting early means you’ll have a rock-solid digital marketing strategy that’s ready to roll with 2024’s new trends. So, go ahead—pencil in some time to look at the future of your marketing. Your future self (and your closing stats) will thank you!
InstaView Blog 