How to Advertise a Luxury Listing

Get your multi-million dollar property in front of the right audience

The opportunity to sell a luxury listing doesn’t come along every day, so when it does you want to make sure you have a strategy in place to make the process as efficient as possible.

Just as the opportunity to sell a high end listing doesn’t come along too often, the right buyer who has the budget and the resources to make such a purchase can also be hard to come by. For the vast majority of buyers, a multi-million dollar property would never appear on their listings since it would be widely out of their target criteria. With a smaller pool of potential buyers, you’ll need to adjust your and your sellers expectations on timeline.

In order to make sure you find the right buyer, you will likely need to extend your advertising timeline. Even for those looking for a property in that price range, it is still a large purchase that many sellers will want to take their time in considering.

Another adjustment you’ll likely have to make is to the geotargeting of your ads. Depending on the area your listing is located, there may not be a very deep market of sellers who would be interested in such a property. By expanding the reach of your ads, you’ll have better luck reaching a larger audience of prospective buyers.

Beyond just your immediate areas, consider, too, the living situations of others in similar buying positions as your ideal audience base. For example, if you have a multi-million dollar property around a cozy ski town in the Northeast, you may want to add targeting to those in Florida where the wealthy are more likely to be “snowbirds” and own properties they can live in depending on the seasons.

BOOST makes it easy to adjust your target audience, and continue to extend your advertising campaign if the right buyer hasn’t come along. With some thoughtful targeting and a bit of patience, your luxury listings will be no more stressful than another.

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