The new year is a great time to evaluate your marketing strategy
This time of year is an excellent time for reflection and evaluation. While making personal resolutions is a great way to ring in the New Year, don’t forget to include business resolutions as well.
Before starting 2023 with the same tactics and tools you’ve been using for the past year, take a moment to evaluate and analyze your current strategy to see if it’s working for you.
Try making a list of each marketing and advertising tactic you’re currently using and the cost for each. For those that might be billed on different schedules – monthly vs. quarterly for example – convert them all so you have fair comparisons for each method.
Then add in any results you’ve been able to gather from each tactic. Did a buyer tell you they reached out because they saw your billboard? Make sure you note that. Go through for each tactic to have all the information in front of you.
Try something new in 2023
Depending on how your year has gone, having all the facts in front of you might not show you anything you didn’t know. But it might remind you you’re spending a lot of budget on a single tactic that isn’t producing the sort of results you’re really looking for. Or you could see your budget is a bit lopsided towards one or two areas.
If you see an area you think you’re overspending on, or not getting the results you need, now is the time to shift your budget to try something new.
Digital advertising has a low cost of entry, so even if you’re wary of putting a budget towards something new, you can give it a try without a large upfront investment. Not only is it cost effective to try, it’s easy to use and won’t require you to sink dozens of hours into it just to try it out.
BOOST helps you craft your first digital advertising campaign every step of the way. With professionally designed templates to support your imagery and ads that are automatically updated to ‘BOOST’ effectiveness and success, BOOST takes the guesswork out of digital advertising and makes it easy to try your hand at.
Expand your marketing mix by adding in digital advertising and see your reach BOOSTed in 2023.