Traditional ad placements can limit who sees your ads
There is power behind traditional ad placements, and a reason they remain popular today. Placing ads on public benches, billboards, and in local circulars is a great tactic for building up your brand awareness in your local market.
Traditional media help your local audiences get familiar with your name and face, but they don’t reach as large of your target market as other means do. These tactics can also come with large price tags, forcing you to make tough choices on where to spend your advertising budget. When budgets are tight, you want to make sure you’re getting your ads in front of as many prospective clients as possible.
Digital ads help you reach wider audiences at a lower cost
With digital ads, your listings are placed on websites across the internet that the average user is likely to interact with. They will be placed on high traffic sites, like news websites, sports-related sites, and similar.
They won’t be hiding on a super niche website that gets very few visitors each day. The goal is to get as many eyes on your ads as possible, so someone has a chance to see a listing that makes them pause in their scrolling and click for more information.
Another perk to digital ads beyond the lower cost and increased reach, is the ability to target who you want to see your ads. With traditional means, like billboards and benches, anyone walking by will see your ad even if the thought of buying or selling a property is the farthest thing from their mind. You’re paying for exposure, including exposure to those who aren’t interested at all in what you have to offer.
When you build a digital ad campaign, you have the ability to target who you think is going to most want to see your ads. For example, when someone searches for “luxury condo listings near me” then the ads you have that fit that criteria are the ones they will be shown. Those individuals won’t be shown your ads for a fixer-upper because that doesn’t match with their other online behaviour.
If you want to try stretching your advertising budget further with a greater impact, don’t be intimidated by the idea of digital advertising. BOOST’s easy to use platform guides you step-by-step to set up campaigns. It is designed for ease so you don’t have to spend too much time on ads, and can spend more time showing your listings. With regular reporting sent to you via email, you can easily see the proof that you’re reaching larger audiences and saving a few dollars in the process.