As digital advertisers, we speak A LOT about targeting, and sometimes (all the time) it gets too technical. I mean really, does everyone need to know how it’s made, or does it just need to work? In this short article, we want to try and simplify things so it’s easier to understand.
What are the main types of audience targeting used by digital advertisers? Geographic Targeting and Behavioral Targeting.
Geographic Targeting (aka Geo-fencing) The area your ad will be seen
Simply put, where do you want your ads to be seen? The map above shows a 15 mile radius around an address, which is great if you are advertising a listing. Everyone within that circle that is interested in Real Estate will see your ad. The next obvious question is “How do you know if they’re interested in buying or selling a home?” Great question…keep reading about Behavioral Targeting.
Who do you want to see your ad? You have told us where you want your ads to show, now we need to identify who should see them. We use search history and visited websites as the main sources to find the people you want your brand in front of, people who are interested in buying a home!. This really is the most important part of the entire process. You want your brand in front of the lowest hanging fruit, and digital advertising is the most flexible and adaptive method possible.