I have attended many Real Estate conferences and workshops, and I walk around and ask Agents, “Do you utilize digital advertising within your marketing strategy?” The overwhelming answer I get is “yes…I do Facebook”.
I think it’s great that you use Facebook and I am not trying to get you to mosey completely away from it, but I would like to ask you a question..
What opportunities are you missing by only advertising on Facebook?
The internet is a vast place and people travel all throughout it whether they are on their computer, phone, tablet, web browser, app, or Facebook. The digital world is more than Facebook, and your digital footprint should reach far and wide to own your piece of the universe.
Don’t you think it would be better if you joined forces with the rest of the world wide web?
And thousands more???
What I am getting at here is, interacting with clients and promoting yourself on Facebook is great, but what’s more impactful is when they log off, and are online, on maybe CNN and also see you there. This drives home the point that you are an expert in your field and should be hired when it comes time to buy or sell a home.
Don’t get stuck in the trap of only pulling one lever to market yourself. Pulling multiple levers a little will get you seen in more places, and more often, which all reinforces the fact that you are the go to person in your market.
Click the image below to learn more about how BOOST can diversify your marketing, grow your network, and help establish you as an expert in your field!