No matter what industry you are involved in, the challenges of maintaining awareness during the dreaded off-season are something that is not easily handled. These seasonal slumps do not have to bring your business down, however, if you plan ahead and set up a sound strategy for your marketing. In fact, the off-season actually presents a great opportunity to bolster your branding and create some momentum heading into the peak seasons.
Why Off-Season Marketing Is Essential
The off-season is ALL about branding and setting yourself up for success once peak season rolls back around. During this time, it is critical that you spend time establishing your brand, spreading awareness, and producing content that attracts people to your services, while prepping them for the on-season marketing push. If you want success during peak season, off-season planning is a must.
How to Market During the Off-Season
Set yourself up for success by utilizing the following strategies during the off-season:
Capture New Leads
Bringing in new leads and building up a database of clients is critical for ensuring you stay front-of-mind for potential customers year round. Make sure your website is clean, up to date, and features plenty of ‘call-to-actions’ that bring customers down the funnel and closer to an eventual conversion. Using tools such as the BOOST suite can ensure you have beautiful, on-brand websites that maintain your brand and feature unique offers to keep your value high during slow months.
Use Repetition to Generate Traffic
Sending out relevant, targeted ads during the off-season can help you to generate consistent traffic and prime potential leads for conversion during peak seasons. The off-season is the perfect time to spend extra effort creating great content that keeps your brand on the map and in the minds of your target audience. This helps to add credibility to your brand, set your brand up as an expert in the field, and build strong relationships with your target audience.
Social media is one of the easiest ways to stay active and connected during slower parts of the year. If you are not taking social media seriously on platforms such as Facebook, Twitter, LinkedIn, and YouTube, you could be missing out on a large number of customers. Use social media to present useful content to customers that illustrates who you are as a brand and why they should stay connected with you and keep you in mind.
Just because the peak season is over, does not mean your marketing efforts should slow down. In reality, this is the time to ramp up marketing and gather leads that will pay off once peak season comes back around.
Tools such as BOOST Agent Campaigns can help you to more easily keep this process alive during the off-season by automatically generating ads, distributing them across social media, and establishing a solid brand presence year round – all at a fraction of the typical time and cost to do so. For more information on how BOOST can transform your approach to digital marketing, contact us today at: