Weighing Your Options: DIY Marketing vs. Hiring Professionals

You know your business best, so you should DIY it

There is something to be said for the years of experience you have in your industry. You know the keywords that interested clients use, the geographic areas you work in, and the ebbs and flows of the market. To try and share all of that knowledge with someone, even someone very skilled and smart, would take time. And there’s still a chance that even after carefully explaining things, a professional won’t get it quite like you do.

And as with many things, the DIY version is usually the more economical choice. If you chose to run a campaign yourself, you’re only paying for the base cost instead of needing to worry about overhead and mark-ups as you would with a professional service.

But marketing professionals know marketing best, so shouldn’t they do it?

Just like it would take you time to share your industry knowledge with a marketing professional, so too it would take you time to learn how to put together a marketing campaign. There are programs out there that make it easy enough – plug and play options that let anyone launch digital campaigns without too much fuss. But just because you can do it, doesn’t mean it’s a fine-tuned and optimized campaign. If you do spend enough time learning the basics to build something solid, you also need to have the time to dedicate to monitoring performance and updating during the life of a campaign. If you’re in peak busy season and have showings and open houses filling your schedule, you may not have the time to even sit down and confirm you’d like to continue running a campaign.

How to get the best of both worlds with BOOST

Luckily, BOOST brings you a solution that combines the best of both worlds. With the easy to use platform, you can take ownership over your target market, the images you select to feature, and when to switch a campaign from “just listed” to “just sold.” Built by marketing professionals with years of experience in the real estate industry, there is no steep learning curve for them to understand your goals.

BOOST’s team of marketing professionals monitors and adjusts your campaigns for increased performance without you ever needing to tell them when or how to do so. You don’t need to wait for them to build a new campaign, but instead you are empowered to use their self-service tools to build out ad sets, promote your most promising listings, or promote yourself in the off-season. Since they bring you the tools you need with the guidance to keep a campaign running efficiently, they can offer you the lowest cost on the market so you no longer need to worry over whether DIY or professionals are the best option for your

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