Creating ads is just the first step in your digital advertising strategy
Using BOOST’s user-friendly platform you’ve designed some eye-catching digital ads that boast the best features of your listings. With attractive design and images, you want to be strategic in your approach to where those ads appear.
Your digital ads will appear on a variety of websites and apps to ensure the best mix and highest chances of your ideal audience seeing them. Since the product you’re advertising is catered to adults, your ads will be placed on sites and apps used predominantly by that demographic. Think in the realm of news sites, sports apps, weather, and other similar genres. They are less likely to have an impact on children’s websites or mobile game apps.
What to consider when selecting your target audience
When building your targeting strategy, there are a few different approaches you should consider.
The first is targeting ads based on radius, where you will select a set amount of miles around your listing to define your target audience. This is great for potential customers who live around your property and are local to the area. With too small of a radius, you could be dealing with a very limited audience, reducing the reach of your ads and restricting prospects. On the other end, too large of a radius and you could be spending impressions on those who are not interested because the listing is outside of their desired area. Radius allows you to cast a wide targeting net, with the expectation some will not be your ideal demographic.
Another option is targeting based on zip codes. Throughout your business, you’ve likely noticed patterns of where people move to and from. Based on that, you can use your experience and some best guesses to populate a list of zip codes to target your ads to. Zip codes give a little more precision to targeting than a radius but they can also exclude some areas that may border zip codes boundaries.
Targeting specific cities to serve your ads in is one more common form of geographical targeting. Again, based on what trends you’ve noticed with where people are based and what properties they are interested in, you can make solid choices on what cities to target. A possible downside is if you work in an area with very distinct cities that might cause you to overlook a city that may not immediately come to mind. Sometimes people want something you can predict, but often enough people are interested in an entirely different area all together.
Since each of these targeting tactics has pros and cons, to best reach your whole target audience, mixing at least two tactics will help you better achieve your targeting goals. BOOST allows you to customize your targeting approach to ensure you have the best chance of being seen by your ideal audience members.
Start your BOOST campaign today and take the first step towards reaching new clients