Dormant vs. Active Marketing: Getting In Front Of Your Audience At The Right Time

Quantity doesn’t always equal quality

When you have a listing you want to move quickly, it is tempting to try to reach the largest audience possible. Marketing tactics such as billboards, mailers, signs on grocery store carts, and others will reach a large audience in a short period of time. The audiences those tactics reach, however, might not have any interest in buying or selling property or getting to know a local real estate agent. While it is possible for a prospective client to see your billboard or mailer, a lot more uninterested than interested will be exposed to it.

Tactics like these also tend to be very expensive because of the large audience reach. But if you are being smart with your budget, you don’t want to be spending too many of your marketing dollars on people who aren’t in your ideal target audience.

Stretch your marketing money further with audience targeting

There may be times where you want as large of an audience as you can reach. If you’re trying to establish your reputation in a new area, a billboard or mailer may work to achieve that goal. But if you’re hoping to focus your marketing to help you move listings quickly, you want to be sure you are targeting those who are more likely to be interested and engage with you.

BOOST uses specific targeting to get your ads in front of the right audience, at the right time. Just like with a billboard that may only catch the eye of a handful of people who are actively looking to buy or sell, you want your online ads to get in front of people who are already thinking about or looking for properties. With specific targeting, you can use their online behaviour to cater to who will be the most likely to engage with you.

You can further tailor your targeting with BOOST’s user-friendly platform. Focus on geographic areas where your target audience is likely to be. Factors like zip codes, school districts, and others can be focused on with BOOST whereas a wide-reaching billboard could be seen by plenty of people who are just passing through the area and have no interest.

With BOOST’s nimble audience targeting capabilities, you can design campaigns to reach your ideal consumer while stretching your marketing budget further.

Want to get even more out of your campaign? Social media is the key!

Spice up your campaign by adding Instagram and additional views on Facebook using BOOST+, the easiest way to target potential buyers on the most popular social media sites in the world.

Learn more at:

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