As AI photo editing becomes more common in Real Estate marketing, MLS leaders are balancing new opportunities for their members with the need for accurate, transparent listing information.
California’s AB 723, effective January 1, 2026, established disclosure and original-image requirements for digitally altered Real Estate advertising. New Jersey, New York, and Washington, D.C., among others, are considering related measures addressing altered imagery and misleading property representations. California’s Department of Real Estate confirms the law’s effective date.
At Property Panorama, we’re following these developments as we prepare our upcoming AI photo editing product. Compliance has guided our development from the beginning.
Building on Our California Compliance Work
Earlier this year, we announced our commitment to meeting California’s requirements for digitally altered imagery. That work established two important foundations for our upcoming editing experience:
- Clear identification of edited images: “Digitally Altered” labels help viewers recognize when a photo has been modified.
- Access to original photos: Links to unedited images allow viewers to compare the enhanced version with the original.
We’re building these elements into the workflow to help agents meet their disclosure obligations and give MLS partners confidence in how edited imagery is presented.
Learn more about our approach on our AI compliance page.
Preparing for Different Market Requirements
The measures being considered across the country take different approaches. Some emphasize disclosures and access to originals; others address which alterations are permitted or whether photos accurately reflect a property’s current condition.
Our development process accounts for those differences, alongside the image and virtual-staging policies individual MLSs maintain.
That means looking beyond whether an image carries a label. We’re considering how edited photos are presented, how viewers access the originals, and how the editing experience supports the rules of the markets we serve.
Our commitment is to launch with compliance built in and continue adapting as requirements change.
Supporting Your Members and Listing Transparency
Your members want tools that make property marketing easier. Your MLS needs those tools to support reliable listing information and consumer trust.
We’re developing our AI photo editing product with both priorities in mind: helping agents enhance their marketing while making disclosures and original imagery part of the experience.
Agents remain responsible for following their MLS’s rules and applicable advertising requirements. Our goal is to make that responsibility easier to manage through a clear, practical workflow.
What’s Next
Property Panorama’s AI photo editing tools are in the final stages of development and testing. Watch your email for updates on availability for your members.
We also welcome conversations about your MLS’s current image policies and any changes you’re considering as we prepare for launch.
To discuss your MLS’s AI policies or learn about our approach, contact: James Brown, President and COO James@PropertyPanorama.com 440-290-2200, ext. 7800.
