As 2025 comes to a close, we’re proud to look back on a year defined by growth, breakthrough technology, and continued trust from Agents across North America. From expanding our MLS family to launching new tech and powering a massive wave of virtual tours, this year was packed with growth, innovation, and a ton of agent success stories along the way.
Expanding Our Network Nothing makes our year quite like welcoming new MLS partners. In 2025, we launched in a number of new markets, including:
- Florida Gulf Coast
- MLS United
- Texarkana
- Fort Dodge
- MARIS (Upcoming)
With these additions, we now serve over 280 MLSs and Associations. Translation? More agents getting access to InstaView, ADTensify, and Neighborhood Insights.
InstaView Hits New Records 2025 was a landmark year for InstaView, the industry’s leading automated virtual tour solution. You listed it. We showcased it. Over and over again.
- Active Agents: 630,000+
- Tours Created
- 2025: 2.4 Million
- All-Time: 25 Million
- Tour Views
- 2025: 274 Million
- All-Time: 1.9 Billion
- Leads Generated:
- 2025: 206,000
- All-Time: 1.1 Million
- Average Time From Listing Upload to Tour Creation: 35 Minutes
ADTensify Advertising: Performance at Scale
2025 marked the expansion of ADTensify, including this year’s launch of Video Ads, bringing automated listing promotion to Facebook and Instagram in a new, high-impact format.
Advertising Highlights:
- Ad Campaigns:
- 2025: 7,000
- All-Time: 35,000
- Ad Impressions:
- 2025: 91 Million
- All-Time: 525 Million
- Click-Through Rate (CTR):
- 2025 Total: 1.659%
- 2025 Video Ads: 4.098%
- 2025 Image Ads: 1.38%
- Top Performing Campaign Type: ADTensify Video Ads
Agents continue to see exceptional ROI, with our intelligent ad placement system choosing the best platform for each campaign in real time.
Innovation Milestones
2025 wasn’t just about growth, it was about upgrading, refining, and improving. Some key highlights from the year include:
- Launch of ADTensify Video Ads using AI-selected listing photos
- Upgraded Neighborhood Insights with expanded demographic and location scoring
- Performance improvements across the system to make InstaView faster and smarter
- New analytics tools empowering agents to track engagement more clearly
Each upgrade reflects our ongoing commitment to give agents powerful, easy-to-use tools that help them stand out.
Looking Ahead to 2026
If 2025 was big, 2026 is going to be bigger. We’re rolling into the new year with momentum, new features on deck, and a mission to keep making Agents’ jobs easier (and their listings look incredible).
One of our most anticipated releases, AI Photo Editing, aims to improve listing photos by correcting lighting, color balance, and perspective to rapidly improve images. More advanced tools will allow Agents to remove clutter, enhance skies, and sharpen details while keeping images realistic and true to the property! Look for AI Photo Editing to be available in early 2026!
Thank you to every MLS, brokerage, and agent who trusted us with their listings this year. Together, we’re shaping the future of Real Estate marketing, one listing at a time.
Interested in adding Property Panorama’s suite of products and services for your membership, contact James Brown, President and COO, James@PropertyPanorama.com.
InstaView Blog 