Driving traffic comes from multiple sources
A lead generating website can only do so much for you without an active strategy to drive traffic there. As with most things in marketing, traffic generation doesn’t come from one single tactic or source but from a robust, well-balanced approach.
The first step is to optimize your website for generating leads – a lead capture form, engaging content to gain the trust of your audience, and a well-designed site to add to your credibility. Now you’re set up to turn that traffic into opportunities for yourself.
While you could select just one method of generating traffic, the best approach will cover multiple tactics to cast as wide of a net as possible to get your ideal audience exposed to you and your ability to help them in their process of buying or selling a property. Display ads are a good way to start.
Behavioral ads will bring in audiences at the right time by targeting them at the exact moment they are looking for the services you can provide them. Retargeting display ads will keep you top of mind if someone goes to your website, but doesn’t engage with your lead capture form because they might be considering multiple realtors at that point in time. Retargeting ads will continue to remind them of your services and why you’re the best person to help them with their property journey.
But don’t stop there. Rely on BOOST’s digital advertising expertise and round out your approach by adding in social to reach audiences on platforms such as Facebook and Instagram. Here, you can tweak your messaging to come across as more casual and friendly to fit the media it’s being displayed on. An engaging image or short video clip can stick out to your target audience engaging in otherwise endless scrolling on their social feeds. This content also breaks through to audiences who may have otherwise become numb to display ads or even actively work to block them from their sights.
Beyond advertising, you can utilize your own social media channels to drive traffic to your website. Use some of the great content BOOST has helped you design and promote it where you have an engaged audience. Share links via social media posts on LinkedIn or Twitter and encourage them to read a new blog where you share timely updates on trends impacting the market they’re interested in. Someone may not be ready to buy or sell the moment they first engage with you, but if they come to trust and rely on you for your insights, you will be top of mind when they are ready to take that step.