It’s no secret that more and more consumers are leaving or choosing to ignore traditional advertising platforms. Whether that be newspapers or traditional cable or satellite television, it has forced the hand of anyone wanting to have successful advertising campaigns.
To keep up with the competition and remain relevant in a competitive field, you must expand your advertising tactics to reach where people are spending more and more time each day: online. A 2019 study by Hootsuite found the average person is online for roughly 6.5 hours per day. When expanded over the course of a year, that means 1 person may spend roughly 100 days online in one way or another. Worldwide, users in 2020 spent roughly 145 minutes per day on social media platforms – nearly 2 and a half hours.
We Find Answers to Everything Online, You Should be One of Them
The first step someone will take when wanting to explore purchasing or selling a home or piece of property is to visit a search engine. Whether they are familiar with the process or are first-time buyers who need a friendly how-to guide, potential target audiences are making themselves known to realtors who are putting themselves out there.
Through behavioral ads, your competition, who has already embraced online advertising, is getting one step ahead of you by finding these potential new clients and starting to serve them ads. If you’re not advertising online, you won’t have a fair shot of beating your competition and getting an interested party to pick up the phone or fill out a contact form on your website.
It Makes Budget Sense
Besides not wanting to get stuck behind your competition, you want to make the best choices with the budget you have available to you. Traditional advertising methods work, but the cost associated can force you to pick just 1 or 2 media to advertise on. Traditional venues can also limit your ability to make sure your ads are being seen by your ideal client in a timely manner. They are also limited in what you can do to course-correct and modify a campaign to ensure you’re getting the best results.
With online advertising, BOOST offers transparent reporting right to your inbox so you can see how your campaigns are performing. If something isn’t doing well, BOOST automatically updates your ads to increase effectiveness and success before the campaign is over and it is too late to do anything. By using BOOST to move your advertising online, you’ll not only be increasing your reach but also setting yourself up for budgetary and performance success!